A campaign should have a measurable goal
Search advertising can be effective for both a local service business and an online store. Instead of starting with a large budget, it is more sensible to launch a test campaign, collect data on click and conversion costs, and only then scale up.
Possible campaign directions
- text ads in search results,
- local campaigns targeted at a specific area,
- product ads for online stores,
- banner and remarketing campaigns,
- preparation of a landing page for a specific service or product.
Test first, scale later
With a smaller budget, you can determine which keywords and ad groups make sense and what the actual cost of acquiring a lead is. This helps avoid spending a large budget on traffic that does not lead to sales.
testsmaller budget and data first
locallyprecise geographic targeting
conversionsmeasuring results rather than clicks alone
How does it work?
Goal
We determine what the user should do after entering the website.
Structure
We choose the campaign and ad groups.
Test
We launch with a controlled initial budget.
Optimisation
We increase spending where the data shows it makes sense.